Symmetrical forms like our snowflake are ideal for creating repeat patterns. They fit together like tiles.
Designs within designs are often waiting to be discovered. Note how a 'hidden' cube or box is formed at the centre of the design on the right.
The 'hidden' cube at the centre of this design becomes the inspiration for an idea: a logo for a refrigeration company named 'The Ice Box'.
A good designer should always be awake to the possibilities that lie within a shape.
Arranging Image and Type
The relationship between image and type in any design is very important and there are many ways of linking them.
'Arial Black' was chosen as the font for this design because the breadth of the letters match the thickness of the lines in the image.
The triangular arrangement and placement of the type mirrors the composition of the snowflakes.
'The Ice Box' idea now needs some further work to transform its basic form into a unified design.
Linking Elements with Color
Three icy blue tones were added to the image to emphasise the three planes of the 'box'.
The same three colors were also used for the type to strengthen the link between the image and font.
Developing the Design
A process of trial and error is essential in developing any graphic idea. In order to try to increase the chill factor in our design, its black outline was removed and replaced by a cold green backdrop.
This, however, did not work well as the image lost some visibility and weakened the impact of the 'hidden' box.
Improving the Design
In an attempt to improve the design, a drop shadow was added to increase the visibility of the image.
This worked well and restored the impact of the design.
Finalizing the Design
As adding the drop shadow had dramatically increased the visibility of the design, the background was deemed unnecessary and removed.
Finally, the type was changed to a single colour to improve its legibility.
The solution to 'The Ice Box', like most graphic designs, is the product of a process of trial and error, where error plays a necessary part in the success of the work.
Composition Techniques for Graphic Design
The font symbols below were chosen as a starting point to demonstrate the process of developing an idea for a graphic design. Click on each symbol to explore a range of composition techniques that you can use to create your own ideas.