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Composition Techniques for Graphic Design 3

 

Graphic Design Composition Techniques 3

 

One Image may have Two Meanings

One Image may have Two Meanings

The globe icon is an obvious image to use for ideas concerning social or environmental issues. In this imaginary logo for a humanitarian organisation named 'One', it is used as a visual and verbal pun representing both the world and the letter 'O'. The image of the world expresses our common humanity while the script font 'Staccato 222' emphasises the human touch.

 

Distorting the Image

Distorting the Image

You can experiment by changing parts of your image to generate ideas. In this global warming logo, the outline of the world has been distorted into a radiating sunburst and its colour adapted to suggest glowing heat. A sympathetic font called 'Wolfgang Caps' is used to echo the jagged edge of the sunburst.

 

Using Sequential Images To Tell a Story

Sequential Images Tell a Story

Sometimes ideas need more than one image to tell their story. The information you get from the second image can create a timeline that suggests a 'before and after' effect.

 

Balancing the Visual and the Verbal

Balancing the Visual and the Verbal

The balance between the visual and the verbal is often crucial to the success of a graphic design. The visual relationship of the two images is echoed in the verbal rhyme of the title. A careful choice of words for a title helps the balance of the composition and amplifies the communication of the idea. A good thesaurus helps you with an appropriate word choice and every graphic designer should own one.

 

Variations on a Theme

Variations on a Theme

Do not stick with the first idea you find. Push yourself to try again and be sure you that you have exhausted all the possibilities before you settle on a solution.

Composition Techniques for Graphic Design

 

  • Composition Techniques for Graphic Design 1
  • Composition Techniques for Graphic Design 2
  • Composition Techniques for Graphic Design 3
  • Composition Techniques for Graphic Design 4
  • Composition Techniques for Graphic Design 5
  • Composition Techniques for Graphic Design 6
  • Composition Techniques for Graphic Design 7
  • Composition Techniques for Graphic Design 8
  • Composition Techniques for Graphic Design 8

Each of the font symbols above was randomly chosen as a starting point to demonstrate the process of developing an idea for a graphic design.

Click on each symbol to explore a range of composition techniques that you can use to develop and adapt for your own ideas in graphic design.

Once you have studied our examples you can find other symbols in our free Graphic Design Resource Sheets that you may print and use to explore the techniques you have learned.

Graphic Design: Logotypes and Typography

These lessons introduce you to some basic principles of good design that will help you to develop effective logotypes with an understanding of relevant typography.

 

Graphic Design: How to Create and Develop Ideas

These lessons introduce you to some of the skills and techniques that will expand your creativity in developing original ideas for graphic design.

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