Composition Techniques for Graphic Design 6
Not Every Idea Leads to a Solution
A visual curiosity is a must for any designer. You must try to understand the possibilities that exist in any image you use. In the design above, the natural interlocking qualities of our question mark have been explored to create an interesting image but no obvious conclusion has been reached. Not every idea you develop leads to a solution but each adds to your general knowledge of design and becomes part of the bank of ideas that you may draw upon for future projects.
Design is often a Natural Solution
Rotating an image round a point provides a natural solution to the design for a CD in a computer quiz game.
Examine Every Angle
By examining a problem from different points of view we can find the most natural path to a solution.
Ask Yourself Searching Questions
Designers must ask themselves searching questions about what they are trying to do. Intelligent questions give you informed answers - "It is not the answer that enlightens, but the question", Eugene Ionesco.
Think Outside the Box
This 'punched' image suggests another approach to developing ideas: 'think outside the box'. It just needs a little typographic help to improve the dialogue between the visual to the verbal.
Text is a Creative Tool
The text in this design is broken up into sections to link the visual and verbal communication of the image. Although, in Western society, we read from left to right and top to bottom, you can take the odd liberty with typography for graphic design purposes:
- 'think' forms the missing curve from the question mark and together they emphasise that part of the idea.
- 'outside' is placed physically outside the box to stress its meaning.
- 'the box' takes its natural position inside the box, but on a smaller scale. This helps with the order in which we read the message as we tend to read the larger words first.
Color is a Compositional Tool
Red and white are used in a counterchange that unites the image and its typography. Red strengthens the link between 'think' and 'outside' to ensure that they are read first while 'the box', in a contrasting white, completes the statement.