COMPOSITION TECHNIQUES - 6
Develop a Visual Curiosity
A visual curiosity is a must for any designer. You must try to understand the possibilities that exist in any image you use. Not every idea you develop leads to a solution but each adds to your general knowledge of design and becomes part of the bank of ideas that you may draw upon for future projects.
Ask Yourself Questions
"It is not the answer that enlightens, but the question", Eugene Ionesco.
By asking a question you discover what you dont yet know. It directs your investigation of the subject. This 'punched' image asks a question about what is missing. It just needs a little typographic help to find an answer.
Text is a Creative Tool
The text in this design is broken up into sections to link the visual and verbal communication of the image. Although, in Western society, we read from left to right and top to bottom, you can take the odd liberty with typography for graphic design purposes:
- 'think' forms the missing curve from the question mark and together they emphasise that part of the idea.
- 'outside' is placed physically outside the box to stress its meaning.
- 'the box' takes its natural position inside the box, but on a smaller scale. This helps with the order in which we read the message as we tend to read the larger words first.
Color is a Compositional Tool
Red and white are used in a counterchange that unites the image and its typography. Red strengthens the link between 'think' and 'outside' to ensure that they are read first while 'the box', in a contrasting white, completes the statement.