GRAPHIC DESIGN LESSON
Designing a Logo

DESIGNING A LOGOTYPE FOR A MUSEUM

LESSON PLAN

The aim of this lesson is to create a logotype (a logo designed from type) whose style reflects some aspect of a museum or its collection. For our examples below, we chose Glasgow Museums as our subject and the letters 'GM' for the logotype.

• You should start by studying our examples which explore a range of possible solutions. These designs were inspired by the various exhibitions and collections of art, antiques, architecture, design, music, science, engineering and history that we discovered in Glasgow Museums. However, you can easily adapt this lesson to include any collection from a museum in your own locality.

• Decide on the letters you need for your logotype and print them using fonts that you particularly like from your computer.

• Next, by drawing or tracing, explore the various ways that you can arrange or adapt your letters to create an interesting logotype: eg. overlapping fonts; combining different fonts; adding perspective; changing scale and color; or adding a background or shadow.

• You can get more ideas for developing your logotype by exploring our Graphic Design Lesson on creative techniques.

• Finally, through your drawings you will gradually begin to understand the design possibilities of the letters and fonts you have chosen. Select the best solution and produce it as your finished design.

THE ELEMENTS OF TYPOGRAPHY

Example 1

Font: ANASTASIA

This logo is designed using the condensed font, 'Anastasia' whose height suggests the architectural pillars at the entrance to many museums. The shadows represent the end of a pleasant day spent there.

Example 2

Font: ARIAL BLACK

This logo is a transparent 3D projection which could be used equally to advertise an arts exhibition about the cinema or a science exhibition about the physics of light.

Example 3

Fonts: ENGLISH VIVACE, JAZZ

This logo uses two contrasting fonts to reflect the stylistic and cultural diversity to be found in the museum's collection. The classical English Vivace is complemented by the ethnic Jazz font suggesting a choice of exhibits to satisfy all tastes.

Example 4

Fonts: ELEPHANT, OLD ENGLISH

This logo combines a modern and medieval font to represent the range of historical exhibits that you could expect to find in the museum.

Example 5

Fonts: AVANT GARDE, BRUSH FLAIR

This logo combines a formal geometric font (G) with a spontaneous calligraphic font (M). The combination is used to suggest the idea of fun within a structured environment - the format for most museums.

Example 6

Font: ALDO'S NOVA

This logo uses a modern font that has been coloured to suggest stained glass windows - a craft that is associated with the past. This combination of new and old links the present to the past which, in effect, is what a museum does.

Example 7

Font: TOOLSHOPCAPS

This logo uses a novelty font that substitutes objects for letters. The tools that represent the 'G' and 'M' could be used to advertise an exhibition about the industrial past.

Example 8

Font: AD LIB

This logo overlaps the bold 'G' and 'M' of the Ad Lib font to create a dynamic interaction of shapes and tones that are evocative of abstract art.

Example 9

Font: VIVALDI

This logo uses a flamboyant font that is named after the composer, Antonio Vivaldi. Its flowing calligraphic curves recall the form of a treble clef on a musical manuscript and consequently suggest its ideal role - to advertise a musical recital at the museum.

HOW TO DEVELOP CREATIVE IDEAS