LEARN TO DECONSTRUCT AND REBUILD AN IMAGE

Try breaking up an image into its basic parts and then reorganise its shapes into a new design. Picasso and Braque were the first artists to use this technique in a style of art called Cubism. Designers often pinch good ideas from the fine arts.

 

YOU NEED A PLAYFUL IMAGINATION

Here the image is reconstructed as a nursery jigsaw. A playful imagination is a must when exploring ideas.

 

SWITCH AN IMAGE FROM POSITIVE TO NEGATIVE

Try changing the image to generate an idea. A switch from positive to negative provides a spark of inspiration.

 

ONE IDEA OFTEN LEADS TO ANOTHER.....

Our sad and happy faces outline the objective of every 'Customer Services' department - to turn angry frowns into sunny smiles.

 

......AND ANOTHER

A set of traffic lights that reflect the drivers' emotions.