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GRAPHIC DESIGN LESSONS

 

Composition Techniques for Graphic Design
Example 1 Example 2 Example 3
Example 4
Example 5
Example 6
Example 7
Example 8
Example 9
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globe symbol
EXAMPLE 3

 

ONE IMAGE CAN HAVE TWO MEANINGS

One logo

The globe icon is an obvious image to use for ideas concerning social or environmental issues. In this logo for a humanitarian organisation named 'One', it is used as a visual and verbal pun representing both the world and the letter 'O'. The image of the world expresses our common humanity while the script font 'Staccato 222' emphasises the human touch.

 

DISTORTING THE IMAGE

Global Warning logo

Experiment by changing parts of your image to generate ideas. In this global warming logo, the outline of the world has been distorted into a radiating sunburst and the colour adapted to suggest glowing heat. A sympathetic font called 'Wolfgang Caps' is used to echo the jagged edge of the sunburst.

 

SEQUENTIAL IMAGES TELL A STORY

sequential images 1

Sometimes ideas need more than one image to tell their story. The information you get from the second image can create a timeline that suggests a 'before and after' effect.

 

BALANCING THE VISUAL AND THE VERBAL

visual and verbal ideas

The balance between the visual and the verbal is often crucial to the success of a graphic design. The visual relationship of the two images is echoed in the verbal rhyme of the title. A careful choice of words for a title helps the balance of the composition and amplifies the communication of the idea. A good thesaurus helps you with an appropriate word choice and every graphic designer should own one.

 

TRY VARIATIONS ON THE THEME

variations on a theme

Do not stick with the first idea you find. Push yourself to try again and be sure you that you have exhausted all the possibilities before you settle on a solution.

 

LESSON PLAN

Developing Creative Ideas for Graphic Design

A graphic design is a creative arrangement of image and type that communicates a visual concept with a clarity and economy of means. There are tried and trusted techniques that you can use to increase your creativity in the search for a solution to any graphic design.

In this lesson we use the symbols below to demonstrate a range of composition techniques that will help you to create and develop ideas for your graphics. Click on each symbol to see how it is developed into a creative idea for a graphic design.

Once you have studied our examples you can find other symbols in our Graphic Design Resources that you may print and use to create your own graphic ideas.

 

Composition Techniques for Graphic Design
Example 1 Example 2 Example 3
Example 4
Example 5
Example 6
Example 7
Example 8
Example 9
1
2
3
4
5
6
9
 

 

 
     
 
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