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GRAPHIC
DESIGN LESSON
Creative Ideas and Techniques - 3
HOW
TO DEVELOP CREATIVE IDEAS FOR GRAPHIC DESIGNS
LESSON
PLAN
A
graphic design is a creative arrangement of image and type that communicates
a visual concept with a clarity and economy of means. There are tried
and trusted techniques that you can use to increase your creativity
in the search for a solution to any graphic design.
In
this lesson we use the symbols below to demonstrate a range of composition
techniques that will help you to develop ideas for graphic designs.
Click on the symbols below to see how each is developed into a creative
idea for a graphic.
Once
you have studied these examples you can find some other symbols in our
Graphic
Design Resources that you may use to create your own graphic designs.
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Graphic
Design Techniques

Example
3
ONE
IMAGE CAN HAVE TWO MEANINGS

The
globe icon is an obvious image to use for ideas concerning social
or environmental issues. In this logo for a humanitarian organisation
named 'One', it is used as a visual and verbal pun representing
both the world and the letter 'O'. The image of the world expresses
our common humanity while the script font 'Staccato 222'
emphasises the human touch.
DISTORTING
THE IMAGE

Experiment
by changing parts of your image to generate ideas. In this global
warming logo, the outline of the world has been distorted into a
radiating sunburst and the colour adapted to suggest glowing heat.
A sympathetic font called 'Wolfgang Caps' is used to echo
the jagged edge of the sunburst.
SEQUENTIAL
IMAGES TELL A STORY

Sometimes
ideas need more than one image to tell their story. The information
you get from the second image can create a timeline that suggests
a 'before and after' effect.
THE
VISUAL AND THE VERBAL

The
balance between the visual and the verbal is often crucial to the
success of a graphic design. The visual relationship of the two
images is echoed in the verbal rhyme of the title. A careful choice
of words for a title helps the balance of the composition and amplifies
the communication of the idea. A good thesaurus helps you with an
appropriate word choice and every graphic designer should own one.
VARIATIONS
ON THE THEME

Do
not stick with the first idea you find. Push yourself to try again
and be sure you that you have exhausted all the possibilities before
you settle on a solution.
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