EXAMPLE 3

 

ONE IMAGE CAN HAVE TWO MEANINGS

The globe icon is an obvious image to use for ideas concerning social or environmental issues. In this logo for a humanitarian organisation named 'One', it is used as a visual and verbal pun representing both the world and the letter 'O'. The image of the world expresses our common humanity while the script font 'Staccato 222' emphasises the human touch.

 

DISTORTING THE IMAGE

Experiment by changing parts of your image to generate ideas. In this global warming logo, the outline of the world has been distorted into a radiating sunburst and the colour adapted to suggest glowing heat. A sympathetic font called 'Wolfgang Caps' is used to echo the jagged edge of the sunburst.

 

SEQUENTIAL IMAGES TELL A STORY

Sometimes ideas need more than one image to tell their story. The information you get from the second image can create a timeline that suggests a 'before and after' effect.

 

BALANCING THE VISUAL AND THE VERBAL

The balance between the visual and the verbal is often crucial to the success of a graphic design. The visual relationship of the two images is echoed in the verbal rhyme of the title. A careful choice of words for a title helps the balance of the composition and amplifies the communication of the idea. A good thesaurus helps you with an appropriate word choice and every graphic designer should own one.

 

TRY VARIATIONS ON THE THEME

Do not stick with the first idea you find. Push yourself to try again and be sure you that you have exhausted all the possibilities before you settle on a solution.