EXAMPLE 4

 

REFLECTIONS

Reflected images create the type of design that you see through a kaleidoscope. You can experiment with different configurations of your images to create a variety of designs.

 

ROTATION AROUND A PATH
Mouse over the image to view

Rotating an image around a path is a good way to introduce pattern, color and movement into a design.

 

ROTATION AROUND A POINT

Rotating an image around a point is another way to suggest movement in your designs.

 

FRAMING AN IMAGE

A frame is a useful device to help you focus on an image. It creates a background for the design. A double frame is used here to add depth to the background.

 

IF AT FIRST YOU DON'T SUCCEED, TRY AGAIN

Even with the double frame this image was still quite dull so we duplicated the bird on a smaller scale to emphasise the depth and improve the dynamics of the shapes in the design.

 

THE DYNAMICS OF POSITIVE AND NEGATIVE SHAPES

Always be aware of the interaction between the positive and negative shapes in a design. Here, they are emphasised by reducing the image to a counterchange of black and white tones.

 

SYMBOLIC COLOR

Finally, four colors were added to complete this idea for an 'RSPB' logo. Blue, red, yellow and green, which were used to represent the sky and the colouful varieties of birdlife, are repeated in the 'Arial Black' italic lettering. An italic font was used to suggest movement and to counterbalance the motion of the birds.