
EXAMPLE 4
REFLECTIONS

Reflected
images create the type of design that you see through a kaleidoscope.
You can experiment with different configurations of your images
to create a variety of designs.
ROTATION
AROUND A PATH
Mouse over the image to view

Rotating
an image around a path is a good way to introduce pattern, color
and movement into a design.
ROTATION
AROUND A POINT

Rotating
an image around a point is another way to suggest movement in your
designs.
FRAMING
AN IMAGE

A
frame is a useful device to help you focus on an image. It creates
a background for the design. A double frame is used here to add
depth to the background.
IF
AT FIRST YOU DON'T SUCCEED, TRY AGAIN

Even
with the double frame this image was still quite dull so we duplicated
the bird on a smaller scale to emphasise the depth and improve the
dynamics of the shapes in the design.
THE
DYNAMICS OF
POSITIVE AND NEGATIVE SHAPES
Always
be aware of the interaction between the positive and negative shapes
in a design. Here, they are emphasised by reducing the image to
a counterchange of black and white tones.
SYMBOLIC
COLOR

Finally,
four colors were added to complete this idea for an 'RSPB'
logo. Blue, red, yellow and green, which were used to represent the sky and the colouful varieties of
birdlife, are repeated in the 'Arial Black' italic lettering.
An italic font was used to suggest movement and to counterbalance
the motion of the birds.