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Graphic Design: Logotypes and Typography

These lessons introduce you to some basic principles of good design that will help you to develop effective logotypes with an understanding of relevant typography.

 

Graphic Design: How to Create and Develop Ideas

These lessons introduce you to some of the skills and techniques that will expand your creativity in developing original ideas for graphic design.

WHAT IS GRAPHIC DESIGN?

 

  • Graphic Design used to be called Commercial Art and is commonly known today as Visual Communication. It comprises corporate design (logos, letterheads, company reports), poster design, book and magazine Illustration and layout, Packaging, Stamp Design, Typography, Web Design, Computer Games etc.
  • The term Graphic Design was first used in 1922 by William Addison Dwiggins, the American, illustrator, typographer, calligrapher and book designer.
  • A Graphic Designer creates visual solutions that communicate a message or concept to a target audience. They usually work to a brief agreed with the client.
  • The modern graphic designer not only needs to be able to draw but should also have working skills in digital imaging and desktop publishing software. They need to be creative, up to date with the latest stylistic developments in their field and possess a professional attitude to costing and time management.

Famous Graphic Designers

 

Shigeo Fukuda (1932-2009) 'Victory 1945', poster

Shigeo Fukuda (1932-2009)
'Victory 1945', poster

In order to have an appreciation of what is good in graphic design it is necessary to study the work of the best graphic designers from the past and present.

The following is a list of links to some of those who have achieved international fame:

(USA) - Saul Bass, Robert Brownjohn, David Carson, Seymour Chwast, Milton Glaser, Reid Miles, Paul Rand, Stefan Sagmeister, Paula Scher.

(UK) - Jonathan Barnbrook, Neville Brody, Alan Fletcher, Abram Games, Edward McKnight Kauffer, William Morris, Peter Saville, Si Scott, Storm Thorgerson.

(Switzerland) - Josef Müller-Brockmann, Erik Nitsche, Niklaus Troxler, Wolfgang Weingart.

(Japan) - Shigeo Fukuda, Yusaku Kamekura, Ikko Tanaka.

(Italy) - Armando Milani, Massimo Vignelli

(Holland) - M.C. Escher, Irma Boom, 75B

(France) - Philippe Apeloig, A.M. Cassandre

(Spain) - Oscar Marine Brandi, Bernardo Rivavelardi

(Germany) - Lucian Bernhard, Holger Matthies

(Russia) - Alexey Brodovitch

(Israel) - Dan Reisinger

(Iran) - Reza Abedini

(Australia) - Ken Cato

(China) - Xiao Yong

Page Banner Image

 

'The Creation of Adam', (1513) by Michelangelo Buonarroti.

Logo design: 'I Love New York' (1977) by Milton Glaser.

 

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