Design
Evaluation
What
is Evaluation?
Evaluation
is the skill of being able to look at a piece of work and
know what is right or wrong with it. It is an instinctive
skill that you can develop by increasing your knowledge
and understanding of art and design principles through studying
the work of other artists and designers.
How
do you evaluate your work?
When
you are evaluating your designs you should consider the
following:
- Images
- Fonts
- Layout
- Target
Audience
- Technique
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Your
Images:
Consider their suitability for the subject, their style,
proportion, arrangement and colour. Could any of these be
improved upon by making any adjustments.
Your
Fonts:
Consider their suitability for the subject, their legibility,
style, proportion, arrangement and colour. Could these be
improved upon by making any adjustments.
Your
Layout: (the combination of images
and fonts)
Consider the proportions, arrangement, alignment, and colour
relationships of the various elements in your design.
Your
Target Audience: (your client,
buyers, users, readers, listeners) does
your design speak in the language, colour and style that
appeals to your target audience?
Your
Technique: does your use of
media, quality of finish and presentation need to be improved
upon?
Why
do you evaluate your work?
You
evaluate your work to find out what works and what doesn't.
It is also important to understand what you have learned
from doing the work. What new
skills, techniques, and concepts have you grasped through
your involvement with the creative process? Each piece of
work that you undertake should build upon your knowledge
and understanding of art and design leaving you better equipped
for your next challenge.
| Logo
Design Techniques |
In
this lesson we use the images below to demonstrate a range of composition
techniques that are helpful in developing ideas for logo designs.
Once
you have studied these examples you can use our free Image
Resources to adapt what you have learned to create your own logo
ideas.
Click
on the images below to see how they are developed into ideas for
logo designs.
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