Logo
Design 1
DEVELOPING
IDEAS IN GRAPHIC DESIGN
The
first ideas that you think of are not usually the most original.
The reason they are already in your head is because you
have seen them before in one form or another.
The
best ideas are those that you discover by trial and error
through composing your images and typography. There is a
range of standard composition techniques that you can use
to stimulate your ideas.
PATTERN
Symmetrical
forms like our snowflake are ideal for creating repeat patterns.
They fit together like tiles.
Note
how a cube is formed at the centre of the design. Designs
within designs are often waiting to be discovered. A good
designer should always be awake to the possibilities that
lie within a shape.
This
Christmas card pushes the idea to extremes. However, in
logo design 'less is more' and we are looking for
a simpler solution.
The
cube at the centre of the design suggests a use for the
image: a logo for a refrigeration company appropriately
named 'The Ice Box'.
'Arial
Black' was chosen for this design as the thickness
of the letters match the image. The triangular arrangement
and placement of the type mirrors the composition of the
snowflakes.
'The
Ice Box' idea now needs some further work to transform the
basic image into a unified logo design.
Three
icy blue tones were added to the logo to emphasise the three
planes of the 'box'. The same three tones were also used
for the type to strengthen the link between the image and
font.
In
order to increase the chill factor, the black outline of
the design was replaced by a cold green backdrop.
A
drop shadow was added to improve the visibility of the image
which was weakened by the changes at the previous stage.
As
the drop shadow increased the visibility of the logo, the
background was removed. Finally, the type was changed to
a single colour to improve its legibility.
The
solution to 'The Ice Box' logo is the product of trial and
error, where error plays a positive part in the success
of the design.
| Worked
Examples
of Logo Ideas |
The
symbols that we have chosen to develop our logo ideas are illustrated
below:
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Click
on the links to see the creative techniques and ideas used to develop
each symbol into a range of logo designs. |
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