Logo
Design Techniques 2
Example
3
ONE
IMAGE CAN HAVE TWO MEANINGS
The
globe icon is an obvious image to use for ideas concerning
social or environmental issues. In this logo for a humanitarian
organisation named 'One', it is used as a visual
and verbal pun representing both the world and the letter
'O'. The image of the world expresses our common humanity
while the script font 'Staccato 222' emphasises
the individual human touch.
DISTORTING
IDEAS
Experiment
by changing parts of your image to generate ideas. In this
global warming logo, the outline of the world has been distorted
into a radiating sunburst and the colour adapted to suggest
glowing heat. A sympathetic font called 'Wolfgang Caps'
is used to echo the jagged edge of the sunburst.
SEQUENTIAL
IMAGES TELL A STORY
Sometimes
ideas need more than one image to tell their story. The
information you get from the second image can create a timeline
that suggests a 'before and after' effect.
THE
VISUAL AND THE VERBAL
The
balance between the visual and the verbal is often crucial
to the success of a graphic design. The visual relationship
of the two images is echoed in the verbal rhyme of the title.
A careful choice of words for a title helps the balance
of the composition and amplifies the communication of the
idea. A good thesaurus helps you with an appropriate word
choice and every graphic designer should own one.
VARIATIONS
ON THE THEME
Do
not stick with the first idea you find. Push yourself to
try again and be sure you that you have exhausted all the
possibilities before you settle on a solution.
Example
4
REFLECTIONS
Reflected
images create the type of design that you see through a
kaleidoscope. You can experiment with different configurations
of your images to create a variety of designs.
ROTATION
AROUND A PATH
Mouse over the image to view
Rotating
an image around a path is a good way to introduce pattern,
color and movement into a design.
ROTATION
AROUND A POINT
Rotating
an image around a point is another way to suggest movement
in your designs.
FRAMING
AN IMAGE
A
frame is a useful device to help you focus on an image.
It creates a background for the design. A double frame is
used here to add depth to the background.
LESS
IS MORE
BUT NOT ALWAYS
Even
with the added frame this logo was still a bit dull so we
duplicated the bird on the smaller frame to improve the
dynamics of the shapes in the design.
THE
DYNAMICS OF
POSITIVE AND NEGATIVE SHAPES
Always
be aware of the interaction between the positive and negative
shapes in a design. Here, they are emphasised by reducing
the image to a counterchange of black and white tones.
SYMBOLIC
COLOR
Finally,
four colors were added to complete this logo for the 'RSPB'.
The colors, which represent both the sky and the variety
of birdlife, are repeated in the 'Arial Black'
italic font. An italic font was used to suggest movement
and to counterbalance the motion of the birds.
| Logo
Design Techniques |
In
this lesson we use the images below to demonstrate a range of composition
techniques that are helpful in developing ideas for logo designs.
Once
you have studied these examples you can use our free Image
Resources to adapt what you have learned to create your own logo
ideas.
Click
on the images below to see how they are developed into ideas for
logo designs.
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