Logo
Design 2
DEVELOPING
IDEAS IN GRAPHIC DESIGN
The
first ideas that you think of are not usually the most original.
The reason they are already in your head is because you
have seen them before in one form or another.
The
best ideas are those that you discover by trial and error
through composing your images and typography. There is a
range of standard composition techniques that you can use
to stimulate your ideas.
DECONSTRUCT
AND REBUILD
Break
up an image into its basic parts and reorganise its design.
Picasso and Braque were the first artists to use this technique
in a style of art called Cubism.
Designers often pinch ideas from the fine arts.
A
playful imagination is a must for any graphic designer.
A
SHIFT FROM POSITIVE TO NEGATIVE
A
change from positive to negative, both visually and emotionally,
provides a spark of inspiration.
ONE
IDEA LEADS TO ANOTHER.....
Our
sad and happy faces outline the objective of every 'Customer
Services' department - to turn angry frowns into sunny smiles.
......AND
ANOTHER
A
set of traffic lights that reflect the drivers' emotions.
| Worked
Examples
of Logo Ideas |
The
symbols that we have chosen to develop our logo ideas are illustrated
below:
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Click
on the links to see the creative techniques and ideas used to develop
each symbol into a range of logo designs. |
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