Logo
Design 3
DEVELOPING
IDEAS IN GRAPHIC DESIGN
The
first ideas that you think of are not usually the most original.
The reason they are already in your head is because you
have seen them before in one form or another.
The
best ideas are those that you discover by trial and error
through composing your images and typography. There is a
range of standard composition techniques that you can use
to stimulate your ideas.
ONE
IMAGE - TWO MEANINGS
The
globe icon is an obvious image to use for logos about social
or environmental issues. In this design for a humanitarian
organisation named 'One', it is used as a visual pun representing
both the letter 'O' and the world itself. This double meaning
encompasses our common humanity while the script font 'Staccato
222' emphasises the human touch.
ADAPTING
AN IMAGE
Experiment
by changing parts of your image to generate ideas. In this
logo about global warming the outline has been distorted
and the colour adapted to suggest radiating heat. A sympathetic
font called 'Wolfgang Caps' is used to echo the
style of the image.
SEQUENTIAL
IMAGES
Sometimes
ideas need more than one image to tell their story. The
information you get from the second image can create a timeline
that suggests a 'before and after' effect.
VISUAL
AND VERBAL BALANCE
The
balance between the visual and the verbal is often crucial
to the success of an idea. Typography
can enhance the visual appeal of an image but a careful
choice of words can focus its meaning. A thesaurus is an
essential tool for a graphic designer.
VARIATIONS
ON A THEME
Do
not stick with the first idea you find. Push yourself to
try again and be sure you that you have exhausted all the
possibilities before you settle on a solution.
| Worked
Examples
of Logo Ideas |
The
symbols that we have chosen to develop our logo ideas are illustrated
below:
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Click
on the links to see the creative techniques and ideas used to develop
each symbol into a range of logo designs. |
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