Logo
Design 4
DEVELOPING
IDEAS IN GRAPHIC DESIGN
The
first ideas that you think of are not usually the most original.
The reason they are already in your head is because you
have seen them before in one form or another.
The
best ideas are those that you discover by trial and error
through composing your images and typography. There is a
range of standard composition techniques that you can use
to stimulate your ideas.
ROTATION
Try
rotating an image in a clockwise direction to see what kind
of pattern it creates.
Rotate
it in an anti-clockwise direction to create a different
pattern.
PUNCHING
Punching
is a technique that is often used to combine two images.
The first shape is used to punch a hole in the second. This
turns the '&' sign into a square shape which then becomes
easier to apply in a repeat pattern.
SIMPLE
REPEAT
Spice
up a simple repeat pattern by changing the colours of the
tiles.
REFLECTIONS
This
symmetrical arrangement of reflected images, a composition
technique that goes back hundreds of years, creates an old
fashioned crest design.
ASYMMETRY
At
first glance, this asymmetrical arrangement looks random.
On closer inspection you can see that it is carefully arranged
so that each shape overlaps the next at a key points in
the design.
LESS
IS OFTEN MORE
Repeating
an image sometimes weakens its impact as it gets lost in
the complexity of a pattern. An image often has a stronger
identity on its own.
The
'&' sign is a printing symbol and an ideal image for
our publisher's logo: 'Writers' & 'Critics'. The simple
addition of some appropriate typography
completes the design.
'Edwardian
Script', an elegant calligraphic font, was chosen for
'Writers'. This stylish black typeface illustrates
the crafts of writing and printing.
'Jokerman',
an awkward novelty font, was chosen for 'Critics'.
Its angry red forms bristle with rage as they impertinently
jump onto the design.
| Worked
Examples
of Logo Ideas |
The
symbols that we have chosen to develop our logo ideas are illustrated
below:
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Click
on the links to see the creative techniques and ideas used to develop
each symbol into a range of logo designs. |
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