Logo
Design 5
DEVELOPING
IDEAS IN GRAPHIC DESIGN
The
first ideas that you think of are not usually the most original.
The reason they are already in your head is because you
have seen them before in one form or another.
The
best ideas are those that you discover by trial and error
through composing your images and typography. There is a
range of standard composition techniques that you can use
to stimulate your ideas.
REFLECTIONS
Reflected
images create the type of design that you see through a
kaleidoscope. You can experiment with different configurations
of your images to create a variety of designs.
ROTATION
AROUND A PATH
Mouse over to view
Rotating
an image around a path is a good way to introduce pattern,
colour and movement into a design.
ROTATION
AROUND A POINT
Rotating
an image around a point is another way to suggest movement
in your designs.
FRAMING
AN IMAGE
A
frame is a useful device for creating a background, backdrop
or base to display an image. A double frame is used here
to increase the depth of the design.
The
bird symbol is duplicated in a smaller scale to suggest
distance. This also improves the visual dynamics of the
negative shapes around the birds.
The
positive and negative shapes of the design are further explored
by reducing the image to a counterchange of black and white
tones.
Finally,
four colours were added to complete this logo for the 'RSPB'.
The colours, which represent both the sky and the variety
of the species, are repeated in the 'Arial Black'
italic font. An italic font is used to counterbalance the
motion of the birds.
| Worked
Examples
of Logo Ideas |
The
symbols that we have chosen to develop our logo ideas are illustrated
below:
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Click
on the links to see the creative techniques and ideas used to develop
each symbol into a range of logo designs. |
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