Logo
Design Techniques 5
Example 9
CREATING
PATTERNS
Symmetrical
shapes are naturally inclined to building structural patterns.
Once our little modular man meets his friends they cannot
help but demonstrate their acrobatic skills in this creative
technique.
WELDING
IMAGES
Welding
is another technique used for building structures. 'Welding'
in graphic design, as illustrated in our equation above,
is when you take two or more images and combine them to
create a single form. Due to their combined nature, 'welded'
images often suggest ideas with layers of meaning.
VISUAL
AND VERBAL PUNS
By
adding the title 'Refrigeration Plant' to our welded
image, we have created a logo idea for a cold storage company.
The
layers of meaning that arise from uniting the images and
type take the form of a visual and verbal pun.
The
man / snowflake resembles a 'plant', which is not only a
living organism but also another name for a factory. The
former is a symbol of nature while the latter is a symbol
of technology. Like the stem supporting its flower, the
figure holds the snowflake aloft - a reference to man's
technology harnessing of the forces of nature.
FRAMES
AND BACKDROPS
ARE NOT ALWAYS RECTANGULAR
To
develop this idea we have added a backdrop. Remember that
a frame or backdrop does not have to be rectangular. It
can be any shape. Here we use a triangular backdrop to frame
the image and link to the title. The triangular shape also
suggests an icicle, adding some extra chill to the design.
CONTRAST
TONES AND COLORS
WITH A COUNTERCHANGE
Next
the design is colored ice blue to further amplify the coldness
of the concept. Tonal counterchanges of graduated color
are added to both the image and its backdrop in order to
contrast each element of the logo.
OUTLINES
ARE NOT ALWAYS BLACK
Finally,
all the outlines in the logo are changed from black to white.
This adds a 'frostiness' to the image, more in keeping with
the subject. A subtle drop shadow was also applied to restore
the legibility of the lettering.
| Logo
Design Techniques |
In
this lesson we use the images below to demonstrate a range of composition
techniques that are helpful in developing ideas for logo designs.
Once
you have studied these examples you can use our free Image
Resources to adapt what you have learned to create your own logo
ideas.
Click
on the images below to see how they are developed into ideas for
logo designs.
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