Logo
Design Evaluation
What
is Evaluation?
Evaluation
is the skill of being able to look at a piece of work and
know what is right or wrong with it. It is an instinctive
skill that you can develop by increasing your knowledge
and understanding of art and design principles through studying
the work of other artists and designers.
How
do you evaluate your work?
When
you are evaluating your designs you should consider the
following:
- Images
- Fonts
- Layout
- Target
Audience
- Technique
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Your
Images:
Consider their suitability for the subject, their style,
proportion, arrangement and colour. Could any of these be
improved upon by making any adjustments.
Your
Fonts:
Consider their suitability for the subject, their legibility,
style, proportion, arrangement and colour. Could these be
improved upon by making any adjustments.
Your
Layout: (the combination of images
and fonts)
Consider the proportions, arrangement, alignment, and colour
relationships of the various elements in your design.
Your
Target Audience: (your client,
buyers, users, readers, listeners) does
your design speak in the language, colour and style that
appeals to your target audience?
Your
Technique: does your use of
media, quality of finish and presentation need to be improved
upon?
Why
do you evaluate your work?
You
evaluate your work to find out what works and what doesn't.
It is also important to understand what you have learned
from doing the work. What new
skills, techniques, and concepts have you grasped through
your involvement with the creative process? Each piece of
work that you undertake should build upon your knowledge
and understanding of art and design leaving you better equipped
for your next challenge.
| Worked
Examples
of Logo Ideas |
The
symbols that we have chosen to develop our logo ideas are illustrated
below:
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Click
on the links to see the creative techniques and ideas used to develop
each symbol into a range of logo designs. |
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