TYPOGRAPHY
DESIGN LESSON
Typography
is the Art and Design of Printed Text.
In
this lesson we explore the elements that make good typographic
design and use that knowledge to create a logo for a museum.
DESIGN
A TYPOGRAPHIC LOGO FOR A MUSEUM
The
aim of this lesson is to create a typographic logo (a
logo composed of letters) whose style reflects an aspect
of a museum or its collection.
In
our examples below, we have used the various collections
of Glasgow
Museums as our inspiration. You can easily adapt the
subject of this lesson to include any museum in your own
locality.
THE
ELEMENTS OF TYPOGRAPHY
To
help you with this task you should look at our page on the
elements of typography:
Finally,
you should study the worked examples below which explore
a range of possible solutions to the lesson.........................and
then have a go at designing a typographic logo of your own.
Example
1
Font:
ANASTASIA
This
logo is designed using the condensed font, 'Anastasia' whose
height suggests the architectural pillars at the entrance
to many museums. The shadows represent the end of a pleasant
day spent there.
Example
2
Font:
ARIAL BLACK
This
logo is a transparent 3D projection which could be used
equally to advertise an arts exhibition about the cinema
or a science exhibition about the physics of light.
Example
3
Fonts:
ENGLISH VIVACE, JAZZ
This
logo uses two contrasting fonts to reflect the stylistic
and cultural diversity to be found in the museum's collection.
The classical English Vivace is complemented by the ethnic
Jazz font suggesting a choice of exhibits to satisfy all
tastes.
Example
4
Fonts:
ELEPHANT, OLD ENGLISH
This
logo combines a modern and medieval font to represent the
range of historical exhibits that you could expect to find
in the museum.
Example
5
Fonts:
AVANT GARDE, BRUSH FLAIR
This
logo combines a formal geometric font (G) with a spontaneous
calligraphic font (M). The combination is used to suggest
the idea of fun within a structured environment - the format
for most museums.
Example
6
Font:
ALDO'S NOVA
This
logo uses a modern font that has been coloured to suggest
stained glass windows - a craft that is associated with
the past. This combination of new and old links the present
to the past which, in effect, is what a museum does.
Example
7
Font:
TOOLSHOPCAPS
This
logo uses a novelty font that substitutes objects for letters.
The tools that represent the 'G' and 'M' could be used to
advertise an exhibition about the industrial past.
Example
8
Font:
AD LIB
This
logo overlaps the bold 'G' and 'M' of the Ad Lib font to
create a dynamic interaction of shapes and tones that are
evocative of abstract art.
Example
9
Font:
VIVALDI
This
logo uses a flamboyant font that is named after the composer,
Antonio Vivaldi. Its flowing calligraphic curves recall
the form a treble clef on a musical manuscript and consequently
suggest its ideal role - to advertise a musical recital
at the museum.
LOGO
DESIGN LESSON |
